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CLIENT
SERVICES
Packaging Design
Brand Guidelines
Visual Identity
3D Rendering
PROJECT CHALLENGE
To push forward a brand style of CBD products which will convey their desired feel of a calming you. With a key emphasis on creating a brand that rises above the industry standard of over the counter pharmacy style brand design in order to target a younger audience.
SECTOR
Health, Wellness
CLIENT
Vitalised are youthful health & wellness brand focusing on CBD products to make life easier & release a better you. With the unique staple of being fully manufactured within the U.K. under the highest quality.
WHAT HAPPENED NEXT
To get started we took a deep dive into various CBD brands from the bottom to the top. For the next step we targeted the biggest health & wellness brands and condensed them down into our winner’s list, this was to find a cross-section of design, functionality, product influence, & youthfulness.
With this knowledge collected, we could then shape our ideas & move the direction forward to create a brand that sits in the headlights of the target audience & be a calming light on shelves. The design throughout represents this research with cool calming blues, smooth slow moving animations, elegant typography, & a down-to-earth communication style.
THE OUTCOME
Vitalised is now positioned within the top of the U.K. CBD market with a brand style which makes them stand out.
The work we have created with Vitalised has allowed them to put down a marker in the industry. This shows they will not be happy with being another name on the shelf that fades into the pack, Vitalised is here to be seen. A brand colour system that can be deployed to create a bold feel through messaging or toned down through the vitalised blue to create a calming feeling to its audience. Packaging that is easy to read, stripped back of overcrowded & needless information to deliver what matters.
WORDS FROM CLIENT
“As a start-up we absolutely had to get the right branding team in that would help shape our vision, and build a brand style for our target audience. We saw something special in Hunter Studio, a different way of doing things that is centred around the interests of our audience & our end goal. We continue to work with Hunter Studio who are constantly bettering us to fight our competition.”
CHANTAL BONCOEUR
Co-Founder of Vitalised
LET’S MAKE YOU OUR NEXT BIG PROJECT LIKE THIS,
ALL WE NEED TO DO IS GET IT STARTED!
