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CLIENT
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Visual Identity
Social Media
Brand Guidelines
Event Print
Ad Design
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PROJECT CHALLENGE
To create a brand that visually connects to Gen Z players, give off the feeling of a football club, & shows their trustworthy professionalism to be approachable to parents looking to invest in their child’s future.
SECTOR
Sports, Education
CLIENT
Player path is one of the leading U.S. college soccer scholarship recruiters in the UK. Taking young talented players & promoting them to the biggest colleges in the states for a chance to play full-time soccer and earn a degree.
WHAT HAPPENED NEXT
We began looking into how some of the biggest football clubs across the globe approach their visual branding, & how their events are marketed. Then a dive into similar businesses to understand where we can trim the fat & excel.
This research helped shape ideas & the direction to get the desired feel that would resonate with the target audience. Brand visuals throughout highlight a feeling of importance, as though each player is a marquee signing, this graphic feeling is in place to inspire.
THE OUTCOME
Player Path now has a highly effective visual brand style which gives off a feeling of a professional football club.
Our work has given Player Path a statement brand within the industry which shows they are going to be the noisy new kids on the block doing things differently. A brand colour style which can be dramatised through the dark theme to create a sense of bold feeling. Digital visuals tailored to make players feel special, & print pieces to make a statement at St.Georges Park. Player Path is here to take on anyone.
WORDS FROM CLIENT
“Working with Reece from Hunter Studio has taken my business to a new height. The level of detail he puts into his work is brilliant which contributes massively to the success of my business by having a complete brand that speaks to our audience & puts us above our competitors. His knowledge, expertise and skills are highly recommended.”
TOMMIE HESSION-HARRIS
Founder of Player Path
LET’S MAKE YOU OUR NEXT BIG PROJECT LIKE THIS,
ALL WE NEED TO DO IS GET IT STARTED!
