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CLIENT
SERVICES
Visual Identity
Brand Guidelines
Website Design
Social Media
Photography
Print Design
PROJECT CHALLENGE
The challenge was to create a brand system that directly feeds into an age range of 16-26 which has an interest in developing their footballing talent into semi-pro & pro teams. This had to look at home in all areas of the game, from the pitches to street ball, to cages & beyond to not exclude anyone looking to develop their game.
SECTOR
Football, Sports Science
CLIENT
DVLP Academy is a football enhancement team, operating with the sole purpose of taking talented footballers and developing their edge to drive them into professional & semi-pro football. This is achieved through precision training drills, data analysis, & hard work.
WHAT HAPPENED NEXT
Once we had the target audience confirmed we then began to look into street culture styles across various brands & art styles. This would then be paired with research from that is working well through youtube football teams, pro teams, and competitors. This would allow us to understand what works well and what to avoid.
The insights & research collected were a driving force to create ideas that were solely targeted at a youthful audience connected to street culture and a love of football in which they can better themselves. Brand visuals we’re created to give players a sense of arrival to the next step, with a colour scheme to create urgency & stand out in any capacity, like the player’s ability.
THE OUTCOME
DVLP Academy now has a brand tapped into their audience, with gritty & vibrant visuals to catch the eye of any aspiring footballer looking to raise their game.
The artwork we have created for DVLP Academy has given them a brand which is head and shoulders above their competitors with a professional, youthful & exciting feel. You’d have to try very hard not to notice DVLP Academy on your social media feed or in your local area. A logo system oozing the brand’s core footballing roots contained in the unmistakable green goal. Digital visuals we’re constructed to draw attention to the most exciting football content on your newsfeed. A website to deliver statistical analysis & drive sign-ups. DVLP Academy has arrived and will be developing future favourite stars.
WORDS FROM CLIENT
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit.”
WORDS FROM CLIENT
“Reece took an idea and it turned it into a business for me. I had no idea how I wanted my brand to look, but Reece really brought it to life especially through adding additional creative elements to my website. The process was straight forward and enjoyable from start to finish, can’t recommend Reece enough! Looking forward to collaborating with him again in the future.”
JOSH JENKINS
Founder of DVLP Academy
LET’S MAKE YOU OUR NEXT BIG PROJECT LIKE THIS,
ALL WE NEED TO DO IS GET IT STARTED!
